So You Wrote A Blog Post, Now What?

after a blog post So you wrote a blog post, now what? You have spent the time, sweat, blood, and tears getting your blog post all ready to go, but now comes the issue… how do I get people to see it? There are lots of pieces to the puzzle when it comes to this and I will go over some different options and give examples of what I use to promote a post once it’s complete.

A well written blog post can bring a business in leads for years… assuming people see it and you can rank it in the search engines. I still see relevant posts high in the Google Search results from 4 years ago. Essentially how you would set up SEO for a page on your website you do the same thing for a post. If you are using WordPress this is easy by using a plugin such as WordPress SEO by Yoast which will give you a fields to fill in to make sure the Title, Keyword, URL, Meta Description, and Content in the post all correlate with one another.  If you can include images and video in your post even better. Google Indexes YouTube videos fast.. a lot of the time I see ones on this site index within 24 hours of being posted.

Assuming you have the SEO done then now you will want to utilize Social Media, Article Submission sites, and link submission sites to gain additional exposure and backlinks.

For Social Media:

  1. Open up the blog post and use the Hootsuite “Hootlet” button which installs in the bookmarks bar. That automatically picks up the title and shortens the link as well as allows me to post to all of the social networks I have aside from a couple.
  2. I promote to Twitter & Google+ Business Page the same type of post since Hashtags can work in both of those networks
  3. Then I check WordPress, Facebook, Facebook Business Page, and LinkedIn. I promote to these networks without hashtags and include a little more content and put the full link URL instead of a shortened one. I do this because I have 2social media different wordpress.com accounts I promote the post to and want the full link URL there to pick up the keywords in it. Also you generally get more clicks when it’s a real link.
  4. Then I promote to my Google+ personal page
  5. After that I will start submitting the post through various services.
  6. After a day or two I then go back to the post and Pin it on Pinterest and hit the share on Twitter option to give the article another round of exposure on Twitter.

***NOTE**** 

I have free WordPress.com, Blogspot.com, and Tumblr accounts set up for both my name and for northsandiego.org. I use IFTTT.com (If This Then That) to have everything set up where when I make a post to WordPress it will automatically post to Tumblr and Blogspot. So when I send anything I promote through Hootsuite to those 2 WordPress sites it’s going to 6 different blogs. It’s free and doesn’t take very long to set up so I would suggest using it.

***NOTE***

If it’s a post that I really feel I did a great job and want to give it an extra boost then I will use Empire Avenue and create a mission on that site to promote the post by having people share it on social media. Empire Avenue is a whole post or two in it’s own but if you have some time to check it out then I highly recommend it if you are active on social media.

Some different services you can use are:

Image representing StumbleUpon as depicted in ...

  • StumbleUpon – This is by far the best one for driving traffic to your website with very little effort. I added the StumbleUpon button to each post on this website to make it even easier. If you don’t have that option then just go to stumbleupon.com/submit and you can paste the URL in there. I would do this on every single post and every single page you have on your website. I have done it with YouTube videos as well. You can basically “Stumble” anything that has a link from what I have seen.
  • Digg – This is just a simple paste and submit and you are done. I haven’t seen this do very much to help at all but since it’s so unbelievably easy and takes 2 seconds I do it anyway
  • Reddit – Reddit has changed in the last 6 months or so. It’s not letting me post links very often and sometimes I have to wait days before it will let me post another one. This use to be a great source of traffic but it’s not working as well anymore. I do use it every time it will allow me to.
  • Scoop.it – Scoop.it is a great little magazine/newspaper style service that you can use to curate content. It also allows you to post to a lot of the main social media networks. I have cut back on Scoop.it myself because I have been curating content an different way and didn’t want readers to go through one more hoop before landing on the blog post itself. I did see traffic from it but I’m assuming that traffic is directly going to the post now (I didn’t track it to be honest).
  • BizSugar.com – This is an article submission site that is tailored to business and marketing categories. If you have a business or marketing article then I would suggest submitting it there. I believe you get to submit anywhere from 1-3 articles within a 24 hour period. I will be submitting this article on there since it relates to their categories.
  • list.ly – This is a simple curation type service that allows you to make Lists and add links/articles to the list you create. It’s great for a quick back link and is a little social network
  • Storify– This is an article submission site that basically opens up a word type document and you can place your article in there with a header and body. Just another way to give your post an extra push or if you have a press release etc it’s great for that.
  • Pingomatic – this is where you can enter your blog URL and have your site pinged so that search engines will read it. I no longer use this service since WordPress has a built in option and I have a plugin that will do this for me automatically. If you don’t use WordPress though then I would use it to help your articles get indexed quicker.

There are thousands of websites and services to submit posts to out there. I have spent a fair amount of time typing “Free Article Submission Sites” and different variations into Google and just reading through the big lists that come up and trying them out. You just have to see which ones work for you and pick a handful to submit to on a regular basis.

Also what I highly recommend that you do is find a couple of websites or blogs related to your niche that you can post or curate your article on. I was fortunate enough to be able to be a curator on Internet Billboards where I curate articles I finish linefind on the internet as well as ones such as this that relate to my niche. Having a couple of sites that you are a regular on will go a long way.

The last bit of grouping I recommend is finding Facebook groups, LinkedIn Groups, and other group types alike related to your niche and be able to post your articles in those groups. If you spend some time and engage in those groups then you will get readers from them as well.

If I spend 1-3 hours writing a blog post out then I will spend the additional 30-90 minutes promoting it.

I know I left out a bunch of services and resources so if you have some to add then feel free to add them in the comments or share how you go about promoting your posts. Happy Blogging!

Why You Should Claim Usernames

Check Username Tips

Claim Usernames? Claiming all of your usernames can help you in several ways. Whether you are branding yourself or your company going through this process can help you get found online. I would recommend doing both your business and your personal name. If you are looking for a job or are in any position in a company where people are going to search your name on Google you will want to make sure you own what is going to come up. LinkedIn, Twitter, Facebook, Pinterest, Quora, and even a bunch of other Social Media sites come up in the search results. Personally I have claimed as many as I can for Matt Massaro as well as bought the website.. Just about every search result for my name I control and control the information on it. You can do the same for companies and all of this helps SEO to get found online.

socialiconsYou would be surprised how many people/businesses I help that have over 100 likes on their Facebook page and haven’t claimed a username for it. This will make it a lot more difficult to come up in search engines when the URL has a lot of numbers in it. Claiming your username in every single one is time consuming but it also creates a backlink by adding your website URL to each profile you make which helps out as well. Keep in mind when you claim your usernames and URL you could make them keywords instead of the business name as well. So for example, if you were a photographer in San Diego, you could do facebook.com/sandiegophotography as your username so that it will come up in search results for that. I’m going to just list out a bunch of tips including a couple of websites to do a username check to see which ones are available for you.

  • Claim your username on the main social media sites first. Such as Facebook, LinkedIn, Pinterest, YouTube, Quora, Tumblr, WordPress, About.me, and a friends QR social media networking site called qwikr.me has showed my profile in rankings as well. The Qwikr.me site is a great site to showcase all of your social profiles as just about everything is an option to add and you can add multiple profiles per platform.
  • Twitter you pick your username when you create the account. For Google+ you should make your profile and if you want a short link instead of all of the numbers use a link shorterner custom URL like Bit.ly. I have bit.ly/gplusmatt and also there is a specific site just for shortening/customizing Google+ profiles which is gplus.to. On that one mine is gplus.to/mattmassaro.

Here are a couple sites to check username availability:

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That should be enough to get you started…. and keep you busy for a while! I have to admit even I haven’t made it through a lot of those. I try to use one of the sites and then go in and claim a couple new ones each week. Stay tuned for more tips!

 

Click here to go to part 2 of claiming usernames.

Why Blog? San Diego

Why Blog?

I will go through the why and some blogging tips.  Most of the business owners I’ve sat down with haven’t taken my advice to get an active blog up and running.   Don’t forget the ones that do have do have one and write 1-10 posts and never write anymore. The responses usually vary from “I wouldn’t know what to write” to “I don’t have time to blog” to “All of this is way over my head.” If this is you then  hopefully this post can give you some blogging tips and help convince you. Being the business owner you don’t necessarily have to do all of this yourself either. Adding this responsibility  into one of your employees job description to make sure it gets done is an option (so are interns). Technology is moving at such a rapid rate it’s hard for anyone to keep up with everything. Just recently I read that people spend an average of 2.7 hours a day on their mobile device. Another question would be is your website set up for mobile? If you’re not and want your business to stay affluent then now is a pretty good time to invest some money to get set up. So lets start with the why blog? 

  • Writing new posts lets people get to know your company, you, humanizes your business, and creates a voice (same with social media).
  • When you write about your industry and related categories the goal would be to become an authority figure. If you have a flower shop then write about different types of flowers as well as tips and tricks you have learned. Just about ANYONE can write about what they are doing. I write about social media, business, online marketing, etc because that’s the industry I am in. This is education/content based marketing. After writing the blog post you can start  blasting it out through social media. Now you are educating people and showing them that you know what you are doing. Now or later down the line they will think of you first when they need the service/product you have to offer.
  • If you blog twice a week you will add 104 pages to your website in one year. The majority of websites out there are under 20 pages.
  • Your titles and content SHOW UP in search engines. Here’s an example of one I wrote recently:

blogging tips san diego

  • Now that page is going to be on the internet for years to come. There are still useful blog posts posted 4 years ago. This means spending some time and making sure it’s a good blog post can bring you leads in for years.
  • Overall increase in traffic to your site, builds awareness, and branding.
You also can set different categories. I have social media, Google Plus, events, standard blog, and I should add San Diego Blog as well as blogging tips as one of mine. If you were a restaurant or in the food related industry you can setup a category for recipes and so on so all of your posts about recipes are right there for someone to see by clicking that category. It takes commitment to get everything setup and done correctly. Stay tuned for a future blog post where I will show you a brief run through of what to do using the WordPress platform to create a better blog post.
Don’t forget to follow me on Twitter @mattmassaro and I welcome any feedback or comments.